Our research expert

We are thrilled to announce and introduce to you Khaled, as our newest full time team member.

Starting as a working student in Operations Management for internal projects, he now begins his journey at Craft Clarity as a consultant for digital transformations. As he sees great potential in Craft Clarity, he wants to break new ground with us, tackle exciting challenges and expand his knowledge across various industries.

Known for his attention for detail, his thoroughness sometimes challenges him, but it ultimately leads to outstanding results. He loves exploring new topics and understanding them from the ground up. He is particularly passionate about research, as he likes to absorb new information and combine it with his existing knowledge to develop innovative ideas. His wide range of interests is also reflected in his diverse professional background, which spans fields like engineering, design, sports, and aerospace. This natural curiosity and passion for a culture of change align perfectly with the values of Craft Clarity.

Originally from Egypt, Khaled has a deep love for his homeland, particularly for its rich and varied cultures. Fittingly, he was born in the "Smile Hospital," and true to its name, he is always smiling and radiates pure joy for life. In his free time, Khaled embraces spontaneity, meeting up with friends and seeking out new adventures. He dreams of traveling the world, experiencing everything it has to offer. Another passion of his is swimming, which he has been doing since he was a child. Khaled has already celebrated several successes in swimming and his next big goal is to qualify for the world championships next year. But his greatest passion is food, especially a good hearty dinner and lots of fruit. Fruit with yogurt. Especially bananas.

As Khaled loves to continually expand his knowledge, he has discovered his love for books. Reading has become the go-to method for him when it comes to exploring new topics and diving deeper into subjects that pique his curiosity.

For Khaled, reading isn't just about gathering information—it's about gaining the tools to think critically and engage with the world more thoughtfully.

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In today's edition of “Whats on your Mind”, Khaled shares why he finds books so exciting and offers a few must-read recommendations for those looking to enrich their own understanding of the world.

"I was never into reading actually. I never had the time for it: I had swimming, school, and homework. However, in the past six months, I started reading to enhance my work performance, and I was amazed by how much it enriched both my skills and perspective."

‍Education is everything

‍Education is the most important thing. If everyone had access to basic literacy skills, the world would be a much better place. People could understand each other better, communicate more clearly, and even navigate biased media more effectively.Reading gives you a lot of insights. Even familiar information can feel new when it’s framed in a different way. A new context or the way something is written can provide clarity or reinforce what you already know. It's always worth digging deeper into a subject.What’s fascinating about exploring different subject areas is how easily they can be interconnected once you delve deeper into them.

‍It’s fascinating how different fields connect when you explore them further.

‍A multidisciplinary approach to reading opens up new ways of thinking and problem-solving, illustrating the richness that books can offer. I also like to read different types of books. I am particularly interested in the subject of psychology. I find it very interesting to be able to look behind people's thoughts and understand the drive behind them. I also like to follow airspace technology in literature, whether it's new developments or new knowledge in aerodynamics. But at the moment I'm mainly focused on books about economic strategies, as these are topics that I'm especially involved with here at craft clarity. What’s fascinating about exploring different subject areas is how easily they can be interconnected once you delve deeper into them. For example, aerodynamics can be combined very well with my knowledge of swimming, and psychological topics can often be transferred to economic strategies.Book Recommendations.

When it comes to reading material, I particularly recommend “Change by Design” by Tim Brown. The author tells how he broke out of his comfort zone, dealt with new people and expanded the concept of design thinking beyond product development. This book is a manifesto on how design thinking can drive innovation across industries and empower people to solve complex problems creatively and collaboratively. Plus, here are two more books I highly recommend reading:

‍Creative Confidence‍

‍Creative Confidence by Tom and David Kelley is a powerful reminder that creativity is not a rare gift reserved for a select few. It’s something we all possess, even if we’ve been conditioned to suppress it. The book argues that from childhood, societal norms and the fear of failure cause us to stifle our creative instincts, leading us to believe we're not creative. But creativity isn’t about being fearless. It’s about embracing failure as a part of learning and growth. Through practical insights and inspiring stories, Creative Confidence encourages readers to break free from the limitations of self-doubt, rediscover their imaginative potential, and take bold action. It guides us to shift from planning cautiously to experimenting courageously, showing that creativity thrives when passion and action drive us forward. This book doesn’t just inspire individuals to unlock their own creativity; it calls on all of us to foster environments where everyone feels empowered to think outside the box and innovate.

‍Surrounded By Idiots

‍Surrounded by Idiots by Thomas Erikson serves as an essential guide for anyone looking to enhance their communication and interpersonal effectiveness. The book categorizes individuals into four personality types—Red, Yellow, Green, and Blue—each with distinct behavioral patterns that influence how they interact with others. Understanding these personality types allows readers to adapt their communication style to foster better relationships, both personally and professionally. As Erikson wisely points out, "It's not about changing who you are, but understanding who others are." This approach shifts the focus from forcing others to adapt to us, to creating environments of mutual understanding where all personality types can thrive. By recognizing that what may seem like impatience or indecision is often a reflection of someone's inherent personality, readers are empowered to navigate interactions with greater empathy and precision. The book is a practical tool for anyone aiming to enhance collaboration, reduce conflict, and create more meaningful connections by aligning their communication style with the unique needs of those around them.

And as Khaled’s experience shows, it’s never too late to rediscover the joy of learning through books.So, what are you reading next?